Behind the Scenes

VISIONARIES AND VICTORIES // Inside Wella Trend Vision 2014 with Frank Apostolopoulos

Thursday, 9th April 2015by culture HQ
As those who have been a contestant before well know, you put your heart and your creativity on the line when you enter competitions.

 

IT’S A PROCESS THAT CONTAINS MANY EMOTIONS – THE NEED TO OVERCOME THE FEAR OF HAVING YOUR WORK JUDGED BY OTHERS ON ONE HAND; EMBRACING A PLATFORM THAT COULD POTENTIALLY SKYROCKET YOUR CAREER TO NEW HEIGHTS ON ANOTHER. THIS PHILOSOPHY TRANSCENDS EVEN FURTHER WHEN VYING ON A GLOBAL SCALE…ALL OF A SUDDEN THE COMPETITION POOL IS SO MUCH LARGER AND FIERCELY CONTESTED. THE STAKES ARE INDEED HIGH.

Wella Professionals TrendVision competition is one of the industry’s finest competitions and showcases the very best creative colour, cutting and styling work from talented artisans around the globe. This year’s international event culminated in glamorous Monaco in the South of France and saw three of our Australian and New Zealand competitors take out some of the top accolades, shining stars against the best of the best from 35 countries around the world. culture followed Team ANZ’s TV journey from the very start, from being announced as finalists for this prestigious competition on their home turf to proudly flying their respective flags on the global stage.

We sent Frank Apostolopoulos along with culture TV to cover the selection of these Australian and New Zealand finalists before they packed their bags are set off for Monaco to represent the local industry on a worldwide stage…


GO INSIDE THE WELLA TREND VISION NEW ZEALAND FINALS WITH FRANK APOSTOLOPOULOS

The lowdown: New Zealanders just ooze that cool factor, don’t they? That was totally evident when a couple of hundred of the industry’s finest braved cool weather at the hip venue Shed 10 to find out which lucky punters would make it through to win gold, silver and bronze for the next stage of the Wella TrendVision competition. But before the accolades were announced, the crowd was given a sneak preview of Wella’s new fashion forward range ‘Instamatic’ by Color Touch, plus the fabulous Freelights colour collection, showcased brilliantly by Olivia Davies (Wella Colour Club member and head colourist at Servilles), Cinnamon Scholes (Wella Colour Club member, creative director at Toni&Guy and also a TV finalist), and stylists Steven Cockle and Ivan Lee from Servilles. Following the colour presentations, it was all about the boys as Raven’s Tony Wilson led his team in a 10-minute ode to the hottest trends in men’s hair. Describing the mini show as his ‘human Pinterest board’, it was directional and ever so cool, combining a distinct Lenny Kravitz vibe with a pumping Stevie Wonder soundtrack mix. Models sported suits, jewellery and bare feet and on the hair front a hipster combination of tight fades, samurai-inspired topknots and a ginger Jesus with a bound French-style roll. If anyone had doubts about the strength of the men’s hair market now and in the future, after witnessing this masculine spectacle they were rapidly dispelled.

With the shows over, it was time for the big announcement. Host with the most Mark Giannandrea, Wella Professional’s Commercial Leader for Australia and New Zealand, delivered the exciting results to the nervous finalists…Chinney Yeap from Dharma took out the gold gong for the Color Award, supported by Moha Hairdressing’s Kylie Hayes with Silver and Dharma’s fearless leader Sara Allsop with Bronze. The Young Talent gold winner was announced as Natasha Boustridge from Blaze, with Dharma’s Kaleb Pritchard receiving silver and former ITV winner Karina Gollins from Karina Grace Hairdressing taking home bronze. Special accolades were awarded to Ashleigh Sinclair of Runway Hair Gore, Kelly Manu of Sadal & Co and Skye Hedley from Vie Hairdressing, who received the gold, silver and bronze Apprentice of the Year awards respectively. Winners Chinney and Natasha could barely contain their excitement and shock…in a few weeks time they would be packing their bags and heading off to Monaco!


GO INSIDE THE WELLA TREND VISION AUSTRALIAN FINALS WITH FRANK APOSTOLOPOULOS

The lowdown: Another chilly evening, this time for the Australian TrendVision announcements, with single digit temperatures seemingly a common thread between the Auckland and Melbourne events. During the day all the finalists plus their models and make-up artists were workshopping their winning looks, ready to present to the highly lauded judging panel that included session supremo and Valonz salon owner Renya Xydis, Cast’s Freda Rossidis, Alfredo Santo from Clip Joint, Dharma’s Sara Allsop and Elizabeth Tedesco from True Colours in Port Melbourne. The vibe in the room was at an all-time high, as it was only hours away until the lucky finalists would find out just who would be receiving their ticket to Monaco…

Following his cracking job in Auckland the previous week, Wella Professionals 2IC Mark Giannandrea returned once again as MC for the evening. Armed with a few drinks to quell the nerves, all of the finalists and their families and supporters gathered inside The Melbourne Pavillion, eager to hear the evening’s results. First however, talented Wella colourist Marie Uva of Uva Salon showcased her handiwork with the new Freelights colour range on a group of perfectly coiffed and coloured bikini-clad models. Marie is renowned for her exquisite colour work and has a long list of celebrity and model clients all clamouring for an appointment with this creative colourist – and after seeing her handiwork in action, it’s little wonder why. As in Auckland, guests were also treated to a glimpse of Wella’s new fashion forward range ‘Instamatic’ by Color Touch, which will hit salons this summer. (You can read more about Freelights and Instamatic over the page).

Next it was time for all of the finalists and their models to hit the stage…and it was very evident when witnessing the entrants next to each other just how high the standard of work was in this year’s competition. We didn’t envy the judges, that’s for sure…

Wella Professional’s newly inducted Country Leader for Australia and New Zealand Jerome Toulza took to the stage, ready to reveal the winners of this year’s event…drum roll please. Former Young Talent winner Lyndal Salmon from Biba Academy repeated her success at the last TrendVision event by taking out Gold in the Color Category, joined by silver winner Chung Yang Su (Yoshi) and Sanja Scher with bronze, both of Rokk Ebony. In fact, it was a hat trick for the Rokk Ebony crew, with Skot Condon being announced as the Young Talent Gold recipient. Skot was joined by Erin Gibson of Brisbane’s Stelios Papas salon with silver and Jarah’s Sophie Butson, who picked up bronze.

Celebrations continued late into the evening for the Wella Professionals crew… and reality finally hit the winners who realised that in just over a month they’d be representing their country on the global ITV stage in glamorous Monaco!


Thursday, 9th April 2015by culture HQ