Making a spectacle of eyewear prices
A revolution is happening in the eyewear industry with website ClearlyContacts.com.au taking on expensive optometrists by offering prescription glasses at massively discounted prices – catch free.
Price inflation in the optometry industry has been rife until now with optometrists adding up to 300 per cent on the price of glasses. Many perceive glasses to be an expensive product but in fact they can be produced at a very affordable cost to the optical retailer.
Originally from Canada and already making waves around the world, ClearlyContacts.com.au is now focusing its efforts on Australian wearers of glasses and contact lenses and encouraging them to open their eyes to the massive saving opportunities available by purchasing their prescription
Roger Hardy, Founder and CEO of ClearlyContacts.com.au, says their vision is to change the way people buy their eyeglasses.
“We believe everyone should be able to afford high quality, stylish glasses. Traditional optical retail stores charge customers extremely high prices to generate big profits – our online retail model enables us to cut expenses and pass on major savings to the customer. I believe the time is right for
people to switch to a smarter, more convenient method of buying their glasses, which is what ClearlyContacts.com.au offers,” Mr Hardy says.
Convenience is a huge draw for the many Australians who have already discovered ClearlyContacts.com.au, with rapid delivery on every sale and free returns up to 365 days after purchase. If that is not enough the website stocks nearly 2000 frames including designer names such as DKNY, Gucci and Guess.
Mr Hardy goes on, “Our frames start from $38 to $98 with lenses included; the same frames at an optometrist would cost between $200 and $350 with no lenses. We stock thousands of brand names and manufacture the lenses in one of the world’s most technologically advanced eyeglass laboratories.”
ClearlyContacts.com.au’s distribution centre in Sydney has seen a steady increase in sales as more and more Australians make the switch to buying online. Making it as easy as possible for their customers, ClearlyContacts.com.au has also pioneered a number of online tools such as their Virtual Mirror which allows customers to upload pictures of themselves and match glasses to their face shape to see what they would look like wearing their choice. A second tool is their online PD Ruler which measures customers’ pupillary distance – the distance between their pupils – which is a
required measurement when fitting glasses.