Beauty Editors Indulge at the Launch of Matrix Total Results
On July 11th 2011 in Pyrmont, Sydney, 7 of Australia’s leading beauty editors geared up for the launch of the all new Matrix Total Results range. Beauty editors from The Australian Women’s Weekly, Girlfriend, DOLLY, SHOP Til You Drop, Woman’s Day, Rescu.com.au and FAMOUS were invited to their very own Total Results ‘Miracle’ style with acclaimed stylist; Benni Tognini.
Benni prescribed each beauty gurus’ hair type; whether it be suited for the Total Results Moisture, Color Care, Sleek, Amplify, or Curl range. They were then pampered with a 5 minute Total Treat at the basin (which only costs $5 in salon), that left their hair gorgeously shiny from the outset.
Each of our editors were talked through the features of the Matrix Total Results range (which launched into salons nationally July 1st 2011), being informed of its incredibly affordable price point, accessibility, and ‘miracle’ product within each range.
Sara Mclean; Beauty Editor of DOLLY magazine commented “our readers are always looking for salon-quality hair care that they can keep coming back to; Matrix is a perfect example of this with the new Total Results range”.
Each one of our beauty editors couldn’t believe the shine and nourishment that came from their prescribed products. Kelly Baker; Beauty Editor of The Australian Women’s Weekly exclaimed “I have young children so this is a perfect, low-maintenance range I will be able to use at home and tell my readers about, I especially love the Total Results Moisture Cure”.
So with a new “do” and bag full of affordable care that they can carry on at home, each of our 7 beauties left the salon with beaming smiles and radiant locks!