Goldwell is set to change the way men think about hair color with their revolutionary new Men ReShade product, offering a natural, blended grey coverage in just five minutes.
Featuring new Hybrid Foam Technology Goldwell's new Men ReShade is the perfect product for men who want a fast and understated service without having to make an appointment.
To coincide with the launch, and in response to an increasing growth in the sales of cosmetics and grooming products for men, Goldwell ran a series of Homme Seminars across Australia with a focus not only on the Men ReShade product, but also on the usage of hair product and services on men of all ages.
Matt Nischler, from Nischler Salon in Hobart hosted the seminars, where he shared skills and tips on men’s hairstyling. Together with Goldwell’s education team, Matt demonstrated and explained the technical elements of the cut, color and finishing based on emerging trends from the international catwalks.
Nischler explains that the participants were treated to a well balanced seminar. ‘The fashion component to the Goldwell Homme Seminars related directly to achieving the looks seen on the catwalks of London and Paris in salon’.
‘We adapt the trends and recreated the cut, color and styles using Goldwell product and services,’ he says.
The road show coincides with the launch of Goldwell's new Men ReShade, the most masculine way to reduce grey without re-growth or unsightly red tones when the color washes out.
In a matter of minutes, Men ReShade Hybrid Foam Technology combines a simple foam application with the natural results of oxidative color technology which is applied to the hair at the basin.
Sharon Blain from The Art of Hair explains that she ‘loved the simplicity and reliability of this unique product. The coverage it offers is amazing and I know that this is a product both colorist and men have been waiting for’ she says.
Achieving blended greys and a discreet, softer look rather than a helmet color, men won’t look like they have just had their hair colored.
The compact Men ReShade product range includes four cool ash shades and is available to try in salon from November 1.