NEW BC BONACURE SMOOTH SHINE
LUMINOUS BEAUTY SO SMOOTH IT GLOWS…
According to studies, 43% of clients wish for hair with a radiant shine, while 64% long for the day they can enjoy beautiful, tangle-free, smooth hair. The challenge has been finding a range that is able to tame unruly and dull hair, repair the internal structure of the hair and give the freedom to style.
Schwarzkopf Professional is introducing, new BC SMOOTH SHINE, which offers 24-hour smoothness for unmanageable and rebellious hair with long-lasting frizz protection and a beautiful, mirror-like shine.
The complete BC SMOOTH SHINE range uses the innovative, new IPS Complex (Ionic Polymer Shield Complex) to target the specific needs of frizzy, unruly, dull hair. This new complex uses Cationic Polymers, which use their positive charge to defuse the negative charges on the hair’s surface, helping it stay tame and smooth. The hair is then carefully coated by the shine enhancing components of the complex; providing a truly unique, lasting mirror-like shine. This incredible new range for the first time keeps the hair not only soft with a mirror-like shine, but also repairs hair from the inside.
A breakthrough invention was created for the BC Smooth Shine Shampoo and sets a new standard for caring polymers. When the polymers are combined with gentle silicones, they form a very light film around the hair. As a result hair is incredibly smooth and luxuriously soft with unbelievable shine.
A new level of expertise can be offered to clients; the BC Smooth Shine range provides a complete smooth hair regime, increasing the health and feel of the hair while helping to prevent future problems caused by dull, frizzy hair.
The new BC Smooth Shine range has been formulated to provide a holistic approach, the new products can be used both in-salon and at home. Allowing you to extend your services and maximise your OTC retailing potential and leaving your clients with healthy, beautiful and radiant hair.
BC SMOOTH SHINE SHAMPOO, $25.95, this shampoo is for daily use, it cleanses, nourishes and smoothes unmanageable hair for luminous shine and lasting frizz protection.
BC SMOOTH SHINE CONDITIONER, $25.95, this conditioner is for daily use, conditioning unruly hair; providing an even surface and a satin shine.
BC SMOOTH SHINE LEAVE-IN TREATMENT, $25.95 this is the first leave in treatment in BC’s portfolio, it intensively repairs the internal hair structure, shielding the hair during the smoothing process and giving unmanageable hair, a soft, smooth finish with a mirror-like shine.
BC SMOOTH SHINE INSTANT SMOOTHING SHOT, this special ‘in-salon’ only, leave-in instant smoothing shot, delivers instant care by closing the cuticle and helping to deliver control and definition; fibre by fibre, leaving the hair with illuminating radiance.
The new BC SMOOTH SHINE range will be available at select Schwarzkopf Professional salons nationally from July 2010.