Leaders in the hairdressing industry, DCI EDUCATION and MYCURL, celebrated another successful Hair Expo last weekend featuring Dario Cotroneo  performing seventeen shows over three days to an engaged hairdressing community.

Demonstrating what keeps him in such high national demand,  Dario Cotroneo took to the stage personally, leaving no doubt as to why he was nominated for both Entrepreneur of the Year and Educator of the Year.

“Hair Expo is always an amazing event,” Dario said. “But to couple that with the interest and demand the DCI and MYCURL stand generated made the long weekend even more fantastic. Not one day felt like work.”

But work he and his team did! With education one of this year’s Expo buzzwords, the DCI EDUCATION stand was kept busy fielding questions and taking bookings for upcoming courses. Similarly MYCURL was a hot ticket item, with demonstrations pulling crowds, and the styling accessory being snapped up by trade. Demand also resulted in hitting a new MYCURL stockist record, with new national and international resellers joining the company’s rapidly growing list.