From Catwalk to Sidewalk
Every woman deserves a stylist who makes sure she stays bang on trend by creating the most fashion-forward and wearable looks each season… cue CATWALK by TIGI. A favourite on the international fashion circuit the TIGI Creative Team have weaved their magic backstage for the likes of Vivienne Westwood, Alexander McQueen, Halston and Christopher Kane and have bumped their backstage intelligence to re-create five wearable ‘ready-to-wear’ looks that can be created in the stylists chair or at home for the season ahead!
THE LOOK / SOFT KNOT
This pretty, feminine look works perfectly with Spring/ Summer 2012 inspired fashion trends. A knot at the nape gives some retro glamour and is also absolutely contemporary.
Achieve this look by layering CATWALK BY TIGI SESSSION SERIES WORK IT HAIRSPRAY into the hair before drying it smooth and use again to set the created style in place.
THE LOOK / WINDSWEPT WAVES
This season it’s all about organic natural looking waves. This style is super simple to create, just layer CATWALK BY TIGI SESSION SERIES SALT SPRAY into the hair and massage the roots as you blow dry to allow you to create a full shape with volume. Perfect for post-beach textures, this dresses up a low-key tee or adds a grunge edge to gowns.
THE LOOK / SPORT CHIC
Athletic and streamlined styles complementary to the Olympics draw out your inner gold medallist. Try our wet look finishes or clean and sleek ponytails. Super sleek hair needs to be frizz free, shiny and smooth. To achieve this catwalk and sport inspired look spritz evenly with CATWALK BY TIGI SLEEK MYSTIQUE HAUTE IRON SPRAY before flat ironing, and keep in place with a few hidden hair pins.
THE LOOK / RETRO VOLUME
For the most on-trend party looks, go vintage. This season, designers looked back to the golden ages of beauty.
High-hair has a 50’s edge and is an old school look that's bang on trend this season. Get this power hairstyle by applying CATWALK BY TIGI YOUR HIGHNESS ROOT BOOST SPRAY as a style support and setting hair on heated rollers to give the desired volume.
THE LOOK / SPRING CURLS
This season is about feminine florals and soft pastels. Wear your curls ‘au naturel’ for an on-trend look that is fresh and girly with oodles of movement to take your hair anywhere you want to go!
Nonchalant curls are a dream. It’s about effortlessly beautiful hair that's got movement and makes an instant style statement. Get these curls with just a few pumps of CATWALK BY TIGI CURLESQUE CURLS ROCK AMPLIFIER and a quick blast from a diffuser.
TIGI has also formed a cool collaboration by partnering with Christopher Kane to create an iconic hair accessory for S/S12. “I wanted to create a hair strap for TIGI that had the same attitude [as his clothing]. A double strand in soft mock leather adds toughness and strictness and keeps the hair controlled and modern” says Kane.
We even got some tips on how to pull it off. “This is a great hair strap - it has a multitude of uses and really channels Christopher’s aesthetic” says TIGI’s ANZ Creative Director Sam Overton. “Place the hairstrap around the head and simply tie hair back into a loose knot or for a softer look; weave tendrils of hair through – this is one way to instantly update your look for the coming season and beyond. At TIGI we believe hair and fashion are intrinsically linked. It’s important that we translate the ideas we create backstage at Catwalk shows into looks that girls can wear in their everyday lives and style themselves.”
LAUNCH DATE: The CK hair strap will be available only in Catwalk professional hair salons stockists from 3/8/12, while stock lasts.