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After dyed hair, not dead hair?

Wednesday, 22nd April 2015by culture HQ

SEEING KIMMY K WITH HER PERFECTLY PLATINUM BLONDE LOCKS AT PFW IS ENOUGH TO INSPIRE EVEN THE PEOPLE WITH THE DARKEST HAIR TO TAKE THE PLUNGE AND GO PLATINUM. WITH SO MANY NEW GENTLE LIGHTENING PRODUCTS ON THE MARKET, WE SAY… WHY NOT? UNFORTUNATELY THE PERILS OF BLEACHED AND TRADITIONALLY DYED HAIR IS THE DAMAGE THAT IT CAUSES TO ONE’S PREVIOUSLY LUSCIOUS LOCKS, WITH THOSE TWO LITTLE B WORDS – BREAKAGE AND BRITTLE ENDS – INSTILLING FEAR IN THE HEARTS OF DYEHARDS EVERYWHERE. IT TRULY IS WHAT HAIR NIGHTMARES ARE MADE OF.ALTHOUGH THE INGREDIENTS IN CHEMICAL TREATMENTS HAVE COME A LONG WAY, THE CHEMICALS IN COLOUR PROCESSES, COMBINED WITH EVERYDAY ENVIRONMENTAL STRESSES HAVE AN IMPACT ON THE INTEGRITY OF HAIR, LEAVING IT POROUS AND DAMAGED. BUT BEFORE YOU THROW AWAY YOUR BLONDE AMBITIONS OR PUT DOWN THE DYE BOTTLE FOREVER, THERE IS A NEW PRODUCT ON THE MARKET THAT WILL RESCUE YOUR LOCKS FROM THE DEPTHS OF DAMAGE DESPAIR.

Niophlex is a new, revolutionary 3-step system designed by IdHAIR to prevent damage and strengthen the hair during colour services. You can finally get the platinum blonde colour of your dreams without compromising the integrity of your hair. Say goodbye to the stress of breakage and brittle ends! Sounds too good to be true, right?

Technical Director of IdHAIR, Angie Rogers, describes Niophlex as the next generation of colour services. “It’s a colourists secret weapon,” she says of the system. “The scientific and creative worlds are colliding, enabling hairdressers around the world to achieve revolutionary results.”

And it gets even better. The best part about Niophlex is that a technical service doesn’t require extra peroxide, longer processing time in the salon or a higher developer. By combining the ground breaking technology in Niophlex with traditional bleach and colour products, damage to the hair is prevented before it even starts – preserving the integrity of any head of hair that hops into the the hairdressing chair.

The technology behind Niophlex adds bonds, elasticity, strength and moisture, enhancing the overall quality of the hair and putting a stop to breakage. The 3 step system allowing colourists to take clients hair lighter will revolutionise colour services in salon and can be used to upgrade a colour serve or as a stand alone damage shielding treatment.

The solution to breakage is as simple as 1, 2, 3… So we’ve broken the NIOPHLEX system down into three simple steps

  1. The Niophlex Bonder is added to bleach or colour to create new bonds, while protecting the inner structure of the hair during the chemical process.
  2. The Niophlex Enhancer is used post colour service to combine the bonds, and put moisture back into the hair.
  3. The Niophlex Maintainer is a retail product that clients will use to insure their hair, used twice a week as an at home treatment between colour services, which softens, strengthens, adds flexibility and shine.

The day you can bleach and colour your hair without damage is finally here, so what are you waiting for?


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Wednesday, 22nd April 2015by culture HQ