Behind the Scenes

AD-MYER THE STYLE | Kevin takes on Myer’s SS16 Fashion Launch!

Friday, 14th August 2015by culture HQ
Myer has welcomed the onset of the warmer months with a spring in their step, demonstrated at Carriageworks last night as the Aussie fashion favourite debuted their SS16 looks to an exclusive VIP audience.

KICKING OFF SPRING IN STYLE NATURALLY MEANS MATCHING THE CALIBRE OF HAIR TO THE CALIBRE OF COLLECTION, RIGHT? KNOWING THIS GOLDEN RULE ALL TOO WELL, THE MYER TEAM BOUGHT IN THE BIG GUNS AND WELCOMED BACK ACCLAIMED EDITORIAL STYLIST EXPAT KEVIN MURPHY AS THEIR SPRING SUMMER 16 HAIR DIRECTOR.

With inspiration gathered from eternal muse Ursula Andress ( you know, that infamous beach babe Honey Rider in Bond film Dr.No), hair took beach babe to an all new level of high fashion with their take on the wet hair trend. Of the look, Mr. Murphy himself noted the versatility and wearability of the look as reason for this choice in direction. “The attraction in this look is its versatility and sense of effortlessness, suiting all hair lengths and textures, complimenting cheekbones and staying strong,” Kevin says. Aussie beauty favourite Napoleon Perdis accompanied this ultra glam aesthetic, with hues of molten gold and brazen bronze illuminating the faces of gathered models.

Invite to the launch get lost in the mail? Never fear, because we’ve got the pics to make you feel like you were sitting front row! Soak up the style, take a sneak peek backstage and work yourself up to rocking the wet look with your new season Myer wares this Spring.


Friday, 14th August 2015by culture HQ