In this age of self-promotion, everything’s a brand. Especially people. Everyone from politicians to celebrities are increasingly marketed in the same sloganistic way as commercial products and services. Even my 76-year-old mother knows the word ‘Kardashian’…

So for the culture Yearbook 2013 we decided to theme our issue MAKE NO APOLOGIES – aka, BRAND.ME. Our society these days almost dictates the importance of self-promotion for mere economic survival; as such many clever people are very aware of the power of their brand and make no apologies for continually adding to its lustre. And so they shouldn’t – building a successful brand takes a lot of hard work.

As usual, our annual Yearbook has fewer words and a lot more visual beauty for your creative stimulation. We’ve done our best to give you the full gamut of what’s happening in hair now – from classic beauty to edgy street appeal and everything in between.

Enjoy!