If you don't grow, your business never will
culture sat down with internationally acclaimed hairdressing businessman Antony Whitaker where he shed some tips and valuable light on how to grow your business.
'If you don't grow, your business never will'
It doesn't matter if 'your business' refers to 'your column', or if you are the salon owner, it refers to 'the salon' the fact remains, 'if you don't grow, your business never will.' So, what are you doing to ensure that you keep learning, growing, and developing as a professional?
Constant and never ending improvement...
In some countries certain professions like accountants lawyers etc have to commit every year to a minimum of two weeks further education as a condition of retaining their license to practise in their chosen field. Likewise I come across many salons that build into employment contracts a requirement that employees need to attend a set number of training days to ensure that their motivation and skill level are always at their peak. In hairdressing, like most occupations, once you’ve got your license your continued growth is down to you, and unfortunately for many people that is where they stop growing.
The really successful people in any industry recognise that their education is never complete. They are constantly looking for an edge in every area, from creative and technical development to the never ending fine-tuning of their business and people skills.
Your business is a reflection of you...
No matter where I go, I am always aware that often there are people in my audience who are very successful, and yet, here they are in the audience looking for yet another distinction that will help them continue to fine tune their business. It's their ongoing commitment to learning by attending seminars reading books, watching DVD's and constantly looking for an edge, which in turn gives them the edge.
Step outside your comfort zone...
Too often the reason we stop growing is because of fear of failure and a fear of getting it wrong.
It's not that the people who continue to grow never fail at what they’re doing, they do, but the difference is they don't see it as failure; instead they see failure as 'feed-back'. When something doesn't work out as imagined they see it as an opportunity to ask why, and look for distinctions so that they get a different result the next time. They're not afraid of stepping outside their comfort zone because they know that’s where they’ll find growth and opportunity.
Learning a new skill...
Learning any new skill will always be a mixture of frustration and fun but if you don't put yourself out there and try you will quickly be left behind.
For example, adapting to the constant changes in how we communicate both on a personal and business level through social media is an essential skill to learn unless you want the world to pass you by.
Those of you who follow me on facebook.com/GrowMySalonBusiness<> will have noticed that we are taking very seriously the need to build a community and engage with followers. Check it out if you haven't already.
If you don't grow your business never will.
Approaching both life and your career with a sense of hunger for the new, and a commitment to keep learning and growing as a professional will keep you motivated and bring you long term success.
"There is only one thing that makes a dream impossible to achieve: the fear of failure” Paulo Coelho (1947 -) Brazilian writer
Sit down with your team and brainstorm:
• What new skills should we commit to learning as a team and as individuals?
• How can we create a salon culture of constant and never ending improvement?
To find out more about Antony Whitaker head over to http://www.growmysalonbusiness.com/